ANCC
Art Direction + Photo/Video Creation, Social Media Ideation
PUBLISHED BY
Video+image art direction for brand 'PUBLISHED BY' to use for social media ads and posts. Created projection animations which I then played on an LED screen, capturing the millions of reflections on the chrome bags. Also created a podium set-up with moss to match their most recent campaign shoot.
Art direction to bring LARCHIVES to a European market, differentiated from other luxury re-sellers with its emphasis on 'archival aesthetics'. Using my researching skills to look into different fashion archives, opting for mediums such as VHS tapes, photo scans of clothing, and more. Tapping into a british audience specifically with nods to iconography across Wimbledon, Burberry, Kate Moss, etc.
LARCHIVES
SRVC
For this SRVC project, I edited various rythmic fun social reels from footage of their latest e-commerce shoot. For their next e-commerce shoot, I filmed on-location BTS with the models that we then turned into social media Ads.
BRITISH FASHION COUNCIL
Worked on the BFC Podcast creative direction, focusing on the creation of graphic animation assets and social media excerpts.
WALTER ALBINI
Content creation & management of the official Walter Albini instagram page. Pulling from archival material alongside artist collaborations, graphic reels that match the website aesthetic, and more.
FASHION AWARDS PITCH
Created a hypothetical art direction//visual language pitch for a Fashion Awards event. Through the use of stretched lettering + stars. Thinking of IRL posters as well as social media assets. The use of stars is a choice that was founded on the belief that logos don't always have to be literal iterations of a concept. This fluidity allowed for more freedom, and with a rigorous marketing strategy attached, could become an instantly recognizable symbol to any fashion award brand identity.
