SID LEE
OPPO X ROLAND GARROS
For OPPO x ROLAND GARROS 2022, I helped pitch an entire package of activations and promotional content revolving around their latest phone's low-light skills. This developed into a research on "light painting" for which we worked with Parisian & International artists to create light paintings around the world. Creating also instagram filters, physical event spaces outside the Roland Garros courts, and social media challenges. I also had a role in the video advert creative direction, being on set & helping with storyboard, tonality, and creative shot types. Read more about the campaign here
ASAHI X RUGBY WORLD CUP 2023
Worked as a creative for ASAHI's 2023 RUGBY WORLD CUP partnership. I pitched different visual methods to express the similar impact from opening a beer and from a rugby tackle. Expanding my graphics/film communication skills to a sports vernacular.
I began by taking images of wind, fire, and explosions and distorting them on photoshop to produce backgrounds. Then coloring figures in red-tones or thermal-camera styles to give the effect of a dynamic motion. As well as creating the outline of a rugby field on Adobe Illustrator and framing it around the posters.
PLUM
For PLUM's focus on interior design and DIY, I created various mockups and activation pitches revolving around interactive collage posters. Giving the general public the chance to write on the poster, add to it however they wanted, and create a living ever-changing 'dream house' moodboard. Letting the general public create communal accumulative interior designs. An off-line, community-based pinterest board.
