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What is Opia?
^from OPIA's Glamcult Mag Editorial; a collection of video essays.
Click below for video on Wigs, on Time, on Faith, on The Male Gaze, & on being a Partygirl.
OPIA -instagram link- is a cultural platform translating contemporary youth behavior, fashion aesthetics, and humor into legible value for brands and institutions.
We’re a mob-mentality Gen Z crowd known for our creative direction, events, and UGC.
I constructed a marketing framework that enables any brand to tap into GEN Z subcultures through services across casting, PR, social media, creative direction, & production. Working across events, film, runways, and afterparties.
With an average reach of 650,000 accounts per month on Instagram + reels averaging at 35k views, our mediagenic skills have proven the unadulterated punky fashion party it-girl can become not only brand-friendly, but brand-making. Pushing UGC and outreach to new potentials.
Brand Clients: Moschino, Tate Modern, Dilara Findikoglu, SXSW, Converse, Karla Otto, UGG, Windowsen, Jaded, Institute of Digital Fashion.
Coverage: Vogue, DailyMail, GayTimes, Hunger Magazine, Dazed, Dazed #2,
Postergirl, Jaded London, Glamcult, & creativ dir. a fashion editorial
OPIA ART DIRECTION
OPIA's emphasis is on the narrative between counterculture & mainstream. Exploring how a small 'scene' such as ours account for some of the biggest trends in fashion.
As a result, our content strategy is focused on the guerilla; imposing our identity onto pop culture iconography in humorous (& well recieved) methods to showcase our community's potency in the larger fashion landscape. Curating an omnipresent feel through witty digital manipulations; photoshopping our logo onto just about anything. See below for a collection of images I've made in the past for OPIA events, online content, & brand partnerships.
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