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What is Opia?
^from OPIA's Glamcult Mag Editorial; a collection of video essays.
Click below for video on Wigs, on Time, on Faith, on The Male Gaze, & on being a Partygirl.
OPIA -instagram link- began with an objective to generate ethical & innovative brand/community outreach with London's queer underground party scene, in the face of 'rainbow capitalism' critiques. We constructed a marketing framework that enables any brand to tap into this punky it-girl subculture for services across casting, PR, social media, creative direction, & production. Working across events, film, runways, and afterparties.
OPIA, as outlined in the video above, is a mascot/skin-suit of sorts; adorned by different talents from our scene depending on the project. A fluid, ever growing, influencer symbol.
With an average reach of 650,000 accounts per month on Instagram + reels averaging at 35k views, our mediagenic skills have proven the unadulterated punky fashion party it-girl can become not only brand-friendly, but brand-making. Pushing UGC and outreach to new potentials.
Brand Clients: Moschino, Tate Modern, Dilara Findikoglu, Converse, Karla Otto, Windowsen, Postergirl, Jaded, Institute of Digital Fashion,
Coverage: Vogue, DailyMail, GayTimes, Hunger Magazine, Dazed, Dazed #2,
Postergirl, Jaded London, Glamcult, & creativ dir. a fashion editorial
OPIA ART DIRECTION
OPIA's emphasis is on the narrative between counterculture & mainstream. Exploring how a small 'scene' such as ours account for some of the biggest trends in fashion.
As a result, our content strategy is focused on the guerilla; imposing our identity onto pop culture iconography in humorous (& well recieved) methods to showcase our community's potency in the larger fashion landscape. Curating an omnipresent feel through witty digital manipulations; photoshopping our logo onto just about anything. See below for a collection of images I've made in the past for OPIA events, online content, & brand partnerships.
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OPIA as an events-collective has gone on to create brand pop ups & art exhibits, spotlighting the fashion/art voices within our own scene. Hopefully showcasing that we are much more than just a queer rave, even though that is at the center of our identity/alternative style. On Nov 20th 2023 we curated and produced our first ever art gallery show with an amazing turnout. Looking into all things bimbocore, rave culture, Y2K, memes, celebrity culture, consumerism, the digital and more. To the right you can read some words written about the theoretical frameworks around OPIA's event that apply to everything we do.
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